His job profile includes gathering information relating to the client's product and service that can be used in the development of the creative strategy. Which of the following is true about integrated services? As more companies adopt the integrated marketing communications approach to their advertising and promotions. In 2019, I attend a true crime podcast event. We're looking for Apprentice Creative Content Assistant to join our team, could that be you? Its market research would have been conducted by a(n) _____, and its packaging changes would have been done by a(n) _____. Jackson & Morris is an advertising agency that handles each of its clients by assigning individuals from various departments to work together as a team on their accounts. B. B. Which specialized service would have most likely been involved in this campaign? Encourages company employees to exercise initiative and act responsibly. Under which of the following compensation arrangement is the agency compensation tied to their performance? Course Hero is not sponsored or endorsed by any college or university. • 14 die set • Largest die 14.5 x 14.5 cm, Largest decorative die 14.0 x 14.0 cm, Greetings 2.6 x 2.8 cm. Creative apprentice achievement in My Universe - Fashion Boutique: Finish your first creation - worth 50 Gamerscore. A. B. 61. They lack media, research, and account planning capabilities. Which specialized service would be responsible for promoting and managing the concert a client wants to hold to benefit Habit for Humanity? Advertising manager, usually, takes the final decision about allocating funds towards the … (L03) 15.Discuss the changing role of account representatives in advertising agencies. Why would General Motors switch to an incentive-based compensation system with several of its agencies? This is an example of a(n) _____ compensation system. Traditionally agencies were compensated through the commission system. A typical direct-response agency is divided into three main departments. it avoids the involvement of the top management in the decision making processes. A(n) _____ is an individual who specializes in helping clients choose their advertising agencies. Company A is a(n): Which of the following statements is true about account services? D. Entails fewer layers of management. B) They are headed by a media buying director. (p. 87) Creative boutiques are agencies that: 62. The word is French for "shop", which derives ultimately from the Greek ἀποθήκη (apothēkē) or "storehouse".. Creative boutiques are agencies that: Which of the following statements is true about creative boutiques? 61. Which of the following is true of a creative boutique? I’m also fascinated by true crime. Market research determined that the company needed to mold its bottle so as to make it easier to grasp. Which of the following statements is true about how advertising agencies are compensated for their services? Comm 350 Ch3_Study questions for posttest (1).docx, California State University, Fullerton • COMM 350, Southeast Missouri State University • MK 343, California State University, Fullerton • MARKETING 353, MGMT_ ADVERTISING QUIZ #1 STUDY GUIDE.pdf, University of California, Irvine • MGMT 190. A. it is not possible to improve one’s level of creativity B. creative people are quite eccentric and unconventional in most every aspect of life C. creative people score high in the personality dimension of openness D. creative people engage in convergent thinking when a creative solution is needed The parts of this structure are called on as needed to perform their particular specialty and serve all of the agency's clients. following creative writing; There are a number of different following creative writing methods of setting a match ablaze and come up with story ideas Creative writing can be immensely rewarding both personally and professionally. (p. 87) A(n) _____ is an agency that specializes in and provides only creative services. This show would focus more on smaller aspects of games and the gaming community. D. They have an inherent disadvantage of being cumbersome and time-consuming. Speculative presentations are: The role of the advertising department in a company using a decentralized product management system is to: In a decentralized system of advertising organization, the responsibility of planning, implementing, and controlling the marketing program for an individual brand belongs to the: Individuals who have the responsibility of coordinating efforts of various product or brand managers for a particular product class are known as: A _____ advertising organizational system has the advantages of concentrated managerial attention, rapid response to problems, and increased flexibility. I made edits of my favorite pictures and eventually created a line of cards called #seenonmyrun. Which of the following statements is true about the role of top management in the advertising and promotion decision making process? Online ordering systems built in hours | Rye Design, Kent, UK If your business needs to sell online we can help you get up and running quickly and smoothly - often with your business ready to take orders within hours. True to size, model wearing size small 100% Acrylic. In the creative community, such agencies are small companies that represent a limited client list and offer highly personalized service. Company A used to rely on outside advertising agencies for its advertising needs but since it is a global company, it is now worried that using external agencies may lead to non-consistency of its brand image. Most of an advertising agency's expenses are in the area of: A _____ is an agency organizational structure in which each functional area is set up as a separate department. During a vacation with my family, I started taking photos on my morning runs. The term client, in the ad agency industry, refers to the: A(n) _____ is an outside firm that specializes in the creation, production and/or placement of the communications message and that may provide other marketing and promotions related services. Which of the following statements about creative boutiques is true? Ilisa Creative Boutique Hospitality Design will help you get your brand talking to your dream clients and your properties where you want them: booked, rented, sold. Loop Giveaways. Which of the following statements explain why an organization would want to use an external advertising agency? Creative boutiques: only provide creative services to their clients. Which of the following is true of a creative boutique? I was one of a dozen vendors selected to sell… The _____ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts. Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area. • Compatible with most home die cutting machines. A true creative hero.” Emma Carroll, author of Letters From The Lighthouse, also remembered Kerr at the Hay Festival, saying: “Hearing her talk … Probably the most effective way for an agency to acquire new business is through: _____ are agencies that specialize in offering services, such as database management, and the ability to create, produce, and disseminate direct mail and other types of communications that go straight to target customers. Which of the following is true about the functions of the advertising manager in a centralized system? Account planning has become a very important and demanding function in many agencies because: Which of the following departments of the full-service agency, analyzes, selects, and contracts for space or time in the media that will be used to deliver the client's advertising message? _____ are the individuals who conceive the ideas for the ads and write the advertising message. A. (p. 87) Which of the following statements is true about creative boutiques? The agency person who is the focal point of the agency-client relationship is the: The function of gathering, analyzing and interpreting information that is useful in developing advertising is the responsibility of the agency's _____ department. Company A is a(n): Direct-marketing agencies, sales promotion agencies and public relations firms are examples of: _____ perform specialized functions that the various participants in integrated marketing communication process use in planning and executing advertising and other promotional functions. Reading these slogans would help you to come up with a clever and catchy slogan for our own boutique. Lack of long-term objectivity, flexibility, and creativity are a few of the reasons why a company might move away from: A company that uses an in-house agency might turn its advertising and promotion tasks over to an outside agency to: Which of the following statements about the U.S. advertising agency business is true? A _____ audit of an agency focuses on factors such as costs, expenses and payments to outside suppliers while a _____ audit focuses on factors such as the agency's efforts in planning, development and implementing the advertising program. Which advertising organizational system is PrimeTime following? in order to gather objective information that is valuable to the advertiser's promotional programs? Problems associated with a(n) _____ include difficulty of the advertising department to understand the overall marketing strategy for the brand. The agency places a 30-second spot for one of its clients on an episode of Friends, which costs $500,000. A study by the Corporate Executive Board's Advertising and Marketing Roundtable found: _____ are the major participants in the integrated marketing communications process. digital, svg, png, dxf, cut, cutting, file, machine, cricut, silhouette, sublimation, image, clipart, art, illustration, free, discount, download, iron on, wall, sign An ad agency that offers its clients a complete range of marketing, communication, and promotion services is known as a(n): AdonDemand, a new advertising agency in San Diego, is offering its clients various services such as marketing, sales promotion, research, promotion, package designing, direct marketing, publicity along with planning, creating, and producing the advertising. A boutique (French: ) is "a small store that sells stylish clothing, jewellery, or other usually luxury goods". This is because of their size and their focus in the market. Under a centralized organizational system, the responsibility for planning and controlling the advertising and promotional function lies with the: Under a centralized organizational arrangement, which of the following is the advertising manager responsible for? Company A helps these companies reach the target market effectively with the message. A reasonable estimate of the agency's commission on this space buy is: Opponents of the agency commission system argue this system is not effective because: Which of the following statements about changes in the way advertising agencies are being compensated is true? Which of the following is true of the way organizations send communication messages? it gives employees opportunity to develop expertise in servicing a variety of accounts. AACSB Reflective Thinking Accessibility Keyboard Navigation Belch, 9 out of 11 people found this document helpful, Learning Objective: 03-03 To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist, With respect to the types of organizational structures, some advertising agencies prefer the. It features a gorgeous mustard color with three buttons in the front and some distressing on the bottom! The _____ is responsible for creating the visual portion of an ad such as layouts and the commercial storyboards. it allows the creative team and the media team to work together as a group. Boutique Slogans . The city is reeling after officers shot … D. The traditional method of compensating ad agencies is through: Agency compensation under the commission system is based on: An advertising agency works with its clients under a traditional commission system compensation arrangement. Sketch CB is a Branding and Marketing Agency Located In Jeddah, Saudi Arabia That has being successfully operating for eight years in the industry. A(n) _____ is the type of firm an organization would hire to develop and implement programs to manage the organization's publicity and affairs with consumers and other relevant publics. Together, we’ll hone in on your distinctive aesthetic, creating your trademarked experience dripping with your brand’s personality. Which of the following is likely to conduct in depth interviews, market surveys, and focus groups etc. Which of the following statements is true about superagencies? When a _____ is used, most of a company's advertising and promotional activities will be the responsibility of the advertising manager. They lack creative personnel such as copywriters and artists. However, each brand may compete against other brands in the same company. We are a group of Creative thinkers who work to highlight the unique attributes of our clients with creative new concepts and attractive designs. Unique, Stylish, New . PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program, including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention. A. Which of the following advertising agencies should it adopt? Which of the following statements is true about advertising agencies? So far, I have written 4 stories from the prompts. C. Most large agencies offer only creative services to their clients. Try it, wear it, love it At least 20 looters ransacked a black-owned boutique in Philadelphia, Pennsylvania, on Tuesday night in under one minute. Which of the following can be stated a responsibility of a brand manager in a decentralized marketing system? D) They lack media, research, and account planning capabilities. A. A(n) _____ is an agency that specializes in and provides only creative services. Shop Your Style . Which of the following describes a limitation associated with the decentralized organizational structure for advertising? An advertising agency that wants its employees to develop expertise in servicing a variety of accounts should use a(n) _____ structure. All company A has to do is provide its products and funds to company B to execute its advertising requirements. ... which of the following best defines creative strategy? Which of the following statements is true about agency commissions? C. Spurs new ideas and creative thinking. We are loving this cardigan! Greg is hired into the marketing services department of a full-service advertising agency. 14. The years on experience with outside agencies has made it realize that it results in wastage of both time and money. In this post, we have gathered a list of 120+ Boutique slogans being used by existing boutiques all over the world for your inspiration. _____ calculates the cost per thousand based on the target audience rather than the overall audience. They generally have media, research and account planning capabilities. Company A is a major participant in the advertising and promotion process. Your fashion Defines you . Which type of specialized service would have most likely coordinated a program to allow consumers to mail in UPC codes from three Reynolds products to receive a free Blockbuster movie rental? 5. Which of the following statements is true about advertising agencies? _____ are drawings that show what the print ad will look like and from which the final artwork will be produced. The creative advertising boutique is relatively small advertising agency that specializes in a certain field to offer the advertising content. it converts a full-function advertising agency into a creative boutique. During a merger or acquisition of the agency by some other larger agency, the main reason for the discontinuation of the agency-client relationship is: Which of the following statements is true about speculative presentations? Most large, national advertisers use in-house agencies. The _____ department coordinates all phases of production to ensure the proper progression of the advertisement. True "Difficult following creative writing People" theme.. Which Of The Following Statements About Innovation Is True? Which of the following statements about the role of ad agency media departments is true? The central goal of productive media planning should be to enhance frequency rather than reach. Loop Giveaways are specific to Instagram, although variations can be run on Facebook. Package design firms, market research companies, photographers, and printers are examples of: National Fruit Company makes "WhiteHouse" apple juice. Under which type of compensation system might an agency be more inclined to recommend expensive media such as network television and national magazines to its clients? Find guides to this achievement here. Under the _____ system of compensation, the client agrees to pay the agency a fee based on the costs of its work plus some agreed-on profit margin. Negotiated commission rates for advertising agencies: A(n) ______ is a type of compensation arrangement where an agency charges a client a fixed monthly amount of money for all of its services and credits to the client any media commissions earned. A major argument put forth by defenders of the commission system is that a commission: Critics argue the use of _____ can encourage agencies to ignore cost accounting systems and avoid media such as direct mail and sales promotions. A major reason why some companies choose to use an in-house agency is to: Which of the following is an advantage of an in-house agency? This preview shows page 46 - 48 out of 61 pages. In a boutique creative agency, you’re more likely to speak to the people who work on your creative, rather than an account handler who oversees it. Organizations that specialize in the creation of interactive media such as CD-ROMs, kiosks, and web sites are known as: To implement BMW's new branding campaign, the decision was made to use short digital films and to create a Web site where consumers could view the films. Which of the following statements is true of the effects of reach and frequency of a media vehicle? Which of the following is the amount of client money that agencies spend on media purchases and other equivalent activities? Some agencies prefer, the departmental system because it gives employees the opportunity to develop expertise in servicing, With respect to the types of organizational structures, many advertising agencies prefer the group. C. They are headed by a media buying director. Question 57 options: A) They lack creative personnel such as copywriters and artists. It is a super soft knit cardigan that is perfect for any season! Which of the following is not a chief advantage of decentralized organizational structures? A(n) _____ is an advertising agency that is set up, owned, and operated by the advertiser. The agency is using a _____ organizational system. https://quizlet.com/380831883/buad471-exam-1-ch-3-flash-cards He has to collect information from various other departments in the firm to gain a better understanding of the client's target audience. They communicate using press releases, websites, and package designs. Independent companies that specialize in the purchase of radio and television time are known as: Clients and creative boutiques that have developed their own media strategies may employ _____ to execute them. B. B. Facilitates quick decision making and strong leadership under crisis situations. A. In a centralized organizational arrangement, the _____ department is responsible for developing promotional plans that will be approved by management and recommending a promotions program based on the overall marketing plan, objectives, and budget. The DDB Needham advertising agency receives compensation from its clients based on their sales and market share performance. Find an example of a company that uses a creative boutique and discuss why the decision to use a smaller agency may be appropriate for this firm. These firms are small and they cannot have the finance departments and management executives. A. Under a decentralized system, the advertising department is generally a part of _____ department. Innovation Involves Using New Knowledge To Transform Organizational Processes Or Create Commercially Viable Products And Services. They are: _____ specialize in the development and management of sweepstakes, refund and rebate offers and incentive programs. The _____ is responsible for understanding the advertiser's marketing and promotional needs and interpreting them to agency personnel. Which type of ad agency is most likely to assist the client in areas such as marketing strategy and research, campaign planning and execution, and media planning and buying? We cra… it completely avoids the usage of a commission system to compensate ad agencies. Company A has hired company B to take care of its advertising needs. If an advertiser wants a very detailed accounting of how its advertising and promotional monies are being spent and what it is being charged by its ad agency, it is likely to use a(n) _____ compensation system. When the client assumes the entire promotional function, it is said to operate: Which of the following is an advantage associated with an in-house advertising agency? It also wants to maintain tighter control over its advertising and promotion activities. Why might a company choose to use a creative boutique rather than a larger, full-service agency? Under the departmental system, each of the agency functions is set up as a separate department and is, called on as needed to perform its specialty and serve all of the agency's clients. Which of the following is true of creative people and thinking? C) They have lesser access to creative talent. Which department within an advertising agency supervises the casting of people to appear in the ad and the setting for the scenes? ) It attracts various others companies who buy space and time with them which they can provide at discounted rates. The term "boutique agency" is used in several different ways.In the advertising community, the term is used for an advertising agency that focuses primarily on the creative aspects of developing advertisements. Which position has Greg been hired for? From the perspective of a promotional planner, the primary purpose of most media is to: A(n) ______ primary function is to provide information or entertainment to its audience. % Acrylic also wants to hold to benefit Habit for Humanity cumbersome and time-consuming a vacation my. Advertising needs that specializes in a centralized system ) creative boutiques: only provide creative to... Conceive the ideas for the ads and write the advertising and promotions to organizational. 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